Enable Auto-Pricing

Auto-pricing (also called repricing) automatically adjusts your Takealot prices to compete for the buybox. You set a minimum and maximum price for each product, and Palmetrics handles the rest.

What is the buybox?

On Takealot, when multiple sellers offer the same product, one seller "wins" the buybox — the default purchase option that customers see. Winning the buybox typically means more sales. Palmetrics auto-pricing helps you compete by adjusting your price within the range you set.

How to enable auto-pricing for a product

1. Go to the Buybox Trackers page
2. Search for the product you want to auto-price
3. Click the + icon to the left of the product
4. Enter your minimum price (the lowest you're willing to sell for)
5. Enter your maximum price (the highest you want to list at)
6. Review the projected profit for both the min and max prices
7. Click Save

For a detailed walkthrough with screenshots, see the Auto-Pricing Introduction.

TIP

Projected profit figures are more accurate if you've added your product costs. If you skipped that step, you can always come back and add them later.

What happens next?

Once saved, your product starts auto-pricing. It can take up to 20 minutes (using the default Standard Frequency) for Palmetrics to check the buybox and make the first price adjustment.

You can monitor what the auto-pricer is doing via Price Change History, which logs every price change made.

More auto-pricing features

The basic setup covers most use cases, but there are additional features to fine-tune your strategy:

• Faster Frequencies — Check prices every 10 or 6 minutes instead of 20
• Markup-Based Repricing — Set min/max as markup percentages instead of fixed values
• Freeze Price Changes — Temporarily pause repricing on a single product
• Daily Price Reset — Reset all products to max price each morning
• Minimum Price Reset — Reset to max when a product hits its floor
• Fastest Delivery Buybox — Control pricing when you're the only in-stock offer
• Pause Repricing — Pause auto-pricing globally

Next step

Want more accurate profit figures? Set up your costs and pricing.